Although there does not seem to be any drastic changes in the economy, the vacation rental industry seems to be improving.  Many feel that part of this is a result of more thorough marketing and awareness of vacation rentals while others feel that it is due to the economy stabilizing.

In early February HomeAway, one of the leading marketing firms of vacation rentals, kicked off a large advertising campaign promoting vacation rentals versus hotels.  It started with the first vacation rental Super Bowl ad, which sparked further mentions of it throughout the internet.

The first quarter of 2010 was up 7% in reservations from the first quarter of 2009.  There number of future bookings is also well up from 2009.  The two states experiencing the greatest growth are Hawaii and Colorado.  The two states that experienced the least amount of growth were Arizona and Massachusetts.

While the vacation rental industry did see an improvement, the hotel industry did not see as much of an improvement.  Although these are just statistics from the first quarter, the vacation rental industry is looking stable for 2010.